In a business climate that is constantly changing, it isn’t always easy to make decisions about large investments in your organisation. Within the printing industry, considering the rapid rate of change in technology, businesses are continually under pressure to ensure their digital printing investments are future-proof.
The passion for making our planet greener is an outstanding development of our modern world. Simple matters such as not leaving our TVs on standby, switching off lights in our homes, turning off the water intermittently while we brush our teeth, and recycling are just a few common examples that we have all grown accustomed to do in order to sustain our environment. But what if we can do more?
Where to invest; where to market; where to sell? Those are all questions we ask ourselves before rolling up our sleeves to create the most effective and efficient marketing strategy for our business. But often we find ourselves in a conundrum where selecting the most appropriate marketing tool becomes a challenge, especially when budget restrictions are applied. So how do we choose wisely?
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