Creative and Innovative POS Displays
Point of Sale (POS) influences retail customers at the point where a purchasing decision is made, driving sales in store.
At Garthwest, all our POS materials are bespoke and designed to fit your specific requirements. We integrate in one company; design agency, print manager and major manufacturer.
With over 70% of purchase decisions made in-store, getting in-store marketing right is vital for your brand.
Free Standing Display Unit (FSDU)
FSDU (Free Standing Display Unit) is a powerful form of POS. Properly designed and supported by your over arching marketing strategy, few things are as effective in bringing your brand, product or service to the end consumer.
The benefits of FSDU’s:
- Launching a new product, brand or service
- Adding sales uplift in stores where your product is already being sold
- Ideal for seasonal promotions
- Flexibility for retailers to periodically add stock without changing shelf formats
The UK retail sector has specific rules covering style, size and branding of FSDUs, so it’s essential to know the specifications covering individual retailers. This is something that our consultants and designers can offer you guidance on when we advise on the suitability of your FSDU unit.
Counter Display Unit (CDU)
The point of sale is a great place to influence impulse buys, and Counter Display Units (CDUs) are ideal for this, particularly when merchandising smaller products. Garthwest will work with you to create eye catching displays to enhance your product and help increase sales.
The benefits of CDU’s:
- Make a large contribution to in-store sales
- Provide eye-catching designs
- Provides great return on investment
Commonplace solutions such as ‘pull down’ or ‘printed banners’ are often used for brand promotion, but it is easy to get lost in the crowd. At Garthwest we encourage more creative cardboard solutions such as ‘stacking towers’ or wearable items that can be handed out events and store locations.
Promotional print can also be effectively utilised as POS to create awareness and enhance your brand, product or service.
Shelf Ready Packaging (SRP)
Shelf Ready Packaging (SRP) is an important part of an integrated marketing strategy which influences purchase decisions and is often overlooked. At Garthwest Corrugated we specialise in bulk manufacture of SRP, using in store marketing and promotion principles to create effective shelf ready packaging designs.
To discuss your business needs, contact our strategists here.