Author: Miglena Nestorova

Design is critical to most businesses, they need great branding, iconography, marketing and sales collateral and, critically, product development. There is a vast array of brilliant agencies out there to help and guide you through the process and make your vision a reality.

Today’s consumers across the globe are more visually focused than ever before. With the continuing rise of e-commerce and the importance of imagery, building a strong product presence becomes a necessity to the success of a brand and its product, where an impactful first impression could be the difference between a product succeeding or failing […]

Shelf and Retail ready packaging has been a major revolution in getting products from A to B in the last 20 years. While making sure they look great at point B! However brands are still making simple mistakes with this common type of packaging. This can have a massive effect on bottom line profits from lost sales and increased costs of the packaging.

Packaging is ubiquitous in our society. We use it for protecting, packing, shipping, labelling and advertising. When we consider the abundance of formats and designs available, it is quite right that we should have concerns about sustainability and the environment. Unfortunately, it is these initial concerns which have perpetuated a negative dialogue on our industry for more than two decades.