The weeks after Christmas bring shoppers back into stores in big numbers, with many of them hunting for bargains or looking for something new to start the year with.
For brands, that footfall is a chance to get noticed away from crowded shelves, and cardboard free standing display units are one of the most effective ways to make it count. If you want a display in store for January, now is the time to start planning.
What Is a Free Standing Display Unit?
A free standing display unit, or FSDU, is a branded floor display that holds your product away from the store’s main shelving. Because it stands on its own, a retailer can place it at the end of an aisle or close to the entrance, where shoppers can’t miss it.
Your branding wraps around the whole unit from top to bottom, so your product gets its own space on the shop floor rather than competing with everything else on the shelf.
Cardboard FSDUs Built for the January Rush
January promotions tend to be short and busy, so a display needs to be easy to get into store and strong enough to cope with constant restocking.
Our cardboard FSDUs are made from strong corrugated board, with shelves and supports designed around the weight of your product. They stay upright and keep looking tidy through weeks of heavy footfall.
FSDUs arrive flat-packed, which keeps delivery costs down, and store staff can build them in minutes without any tools. Once the promotion ends, they can be flattened and recycled along with the rest of the store’s cardboard waste.
Bespoke FSDU Displays Designed Around Your Product
Every free standing display unit we make is designed from scratch around the product it will hold, so unusual shapes and awkward sizes are never a problem.
Our in-house team handles the structural design and artwork, and we produce prototypes so you can see exactly how the display will look and perform before anything goes into production.
For a new-year launch or a January promotion, the print can carry your campaign messaging on every side, giving your product a clear presence from the moment shoppers walk through the door.
Smaller Spaces and Bigger Products
Not every product suits a floor-standing display. For smaller items that sell best at the till, a counter display unit is often the better choice, whilst heavier and bulkier products may need the extra capacity of a pallet display bin.
If you’re unsure which format suits your product, our team can talk you through the options and recommend the right display for your space and budget.
Questions We Get Asked About FSDU Displays
What does FSDU stand for?
FSDU stands for free standing display unit. It’s a branded display that sits on the shop floor independently of the store’s shelving, and it’s usually made from corrugated cardboard.
How much weight can a cardboard FSDU hold?
It depends on the board grade and the structure, but a well-designed cardboard FSDU can hold more than most people expect. We choose the board and shelf design around your product, so the display stays strong when it’s fully stocked.
Do FSDUs arrive ready to use?
They arrive flat-packed to keep delivery and storage simple. Store staff can put them together quickly without tools or complicated instructions.
When should I start planning a January display?
Getting in touch in October or November gives us time to get the design and sample right before the post-Christmas rush. Lead times vary depending on print complexity and order volume, so it’s always worth starting early.
Let’s Get Your Free Standing Display Sorted
Garthwest designs and manufactures bespoke cardboard free standing display units from our Yorkshire base, handling everything in-house from first concept through to delivery.
Get in touch with our team today, and we’ll help you build an FSDU that gets your product noticed in the new year.
