Most retail sales don’t come from someone actively hunting a product down. They come from someone spotting something at the till and deciding, in that moment, to add it to their basket.
That’s where counter display units do their best work. And if you’re planning a Christmas range, now is the time to get them sorted.
The Most Valuable Spot in Any Store
CDU displays sit right where shoppers are already committed to buying, at the last point they look before they pay.
It’s a small footprint with a surprisingly big influence on what ends up in the basket. During Christmas, when shoppers are already in a buying mindset, a well-placed counter display unit can make a real difference to pick-up rates.
Cardboard Counter Display Units That Hold Their Own
Some people assume cardboard won’t hold up to regular use, but with the right build, that isn’t actually the case.
Our cardboard counter display units use strong corrugated board and smart structural design. They hold their shape under daily restocking and keep performing right through a busy season.
A display that gets restocked daily will still look tidy and stay standing. For heavier or larger products, a cardboard FSDU might be the better fit. For most smaller items, a CDU is more than up to the job.
Bespoke Counter Top Display Units Built Around Your Product
No two products sit the same way on a display. If your product has an unusual shape or doesn’t stack in a standard way, that is exactly the kind of challenge we design around.
Every CDU we produce is bespoke. You work with our in-house team from the first sketch through to a production-ready sample, with the structure and print both decided around your product and your brand.
Full artwork can go on the inside and outside. For a Christmas campaign, your display can carry festive messaging, limited-edition branding, or a promotional call to action right at the point of sale.
Arrives Flat, Builds in Minutes
Counter display units arrive flat-packed, which keeps delivery costs down and makes storage simple before they go out onto the shop floor.
Assembly is straightforward, and store staff can get them up without any tools or complex instructions. They can also be flattened and rebuilt, which makes them practical for rotating promotions or multi-site rollouts.
Questions We Get Asked About CDU Displays
What does CDU stand for?
CDU stands for counter display unit. These are branded, freestanding cardboard displays designed to sit at tills, checkouts, or other high-traffic points in store.
What kinds of products work well in a counter display unit?
Smaller items tend to suit the format best. Products like confectionery or cosmetics are a natural fit, though we work across a wide range of categories. If your product is on the heavier or larger side, get in touch, and we’ll advise on the right display type.
Can I see a sample before committing to a full run?
Yes. We produce pre-production samples so you can hold the display and check everything looks right before manufacture begins.
How early should I get the process started for Christmas?
Starting sooner gives us room to get the design right and still hit a comfortable Christmas deadline. Lead times vary depending on print complexity and order volume, so it’s always worth getting in touch early.
Let’s Get Your Counter Display Sorted
Garthwest designs and builds bespoke counter display units from our Yorkshire base, handling everything in-house from first concept to delivery.
Get in touch with our team today, and we’ll help you build a CDU display that earns its spot on the counter.
