The idea of reducing, reusing and recycling has never felt more important or more urgent. During the two years of on-and-off lockdowns due to the pandemic, people across the globe were given a rare opportunity to experience a world without constant pollution, where flora and fauna thrived.
Of course, the ‘new normal’ has yet to see many of our old habits altered, particularly when it comes to waste. Recent statistics show that, despite our growing eco-awareness, the UK still throws away around five million tonnes of household packaging every year, accounting for a fifth of total waste.
While households continue to purchase products with packaging, both consumers and companies are aware that things need to change, with sustainable packaging materials now becoming a popular choice. For sectors such as Fast-Moving Consumer Goods (FMCG) and Retail in particular, switching to sustainable options will also be important for attracting customers and meeting new regulations.
A Worthwhile Eco-Investment
One of the key factors a business considers when planning a permanent change is affordability. But while going eco-friendly may come with an initial financial cost, the switch can contribute towards long-term profitability and resilience. Just as we invested in new technology, eco is the way to go!
Sustainability can also contribute to brand building and reputation management. As customers look for eco-aware companies, making a switch to sustainable packaging can broaden your audience, encourage sales, and improve your brand image. And the statistics prove it, with a recent report showing that 78% of customers ‘felt more positive’ about products that had recycled packaging.
What Being Green Really Means
No matter what the type or scale of business, maintaining consistent and profitable productivity is essential, which is why quick-fix ‘green solutions’ can be tempting. But for a long-term sustainability commitment, it pays to know what you are buying into before investing in any eco alternatives.
Many customers and businesses believe ‘recyclable’ options are sustainable, but the truth is more complex. Recycling is the conversion of unwanted products into reusable materials – great for the environment, but what about the problematic processes that go into making items in the first place?
A greener option would be to use products and materials approved by organisations such as the Forest Stewardship Council®. Set up in 1993, the FSC® source paper from CO2-neutral forests while also protecting local habitats and supporting the surrounding communities. At Garthwest, we offer every client a choice of FSC® certified packaging at affordable prices to help support sustainability.
Choosing Sustainable Cardboard Packaging
As experts in eco-friendly packaging solutions, Garthwest can help you and your business towards a more eco-friendly ethos by choosing FSC®-certified cardboard products. We understand that for any business, the decision to switch to becoming more sustainable can be a challenging process, which is why we work with our clients to ensure your time, money and effort are a worthwhile investment.
Get in touch with our team today to find out more about our responsibly-sourced packaging.
