With the majority of purchasing decisions made still being in-store, brands need effective ways to capture attention. Free standing display units (FSDU displays) offer the perfect point-of-sale (POS) solution to help drive sales and boost brand visibility. But what makes them so effective? Let’s take a look at some of the reasons why these innovative displays are a must-have for any of your products.
Maximise Visibility in High-Traffic Areas
Retailers need displays that grab attention fast. FSDU displays stand at eye level, making them impossible to ignore. Positioned in high-footfall areas, such as store entrances or checkout zones, they encourage impulse purchases and direct customers to featured products.
Unlike traditional shelving, free standing display units break up the monotony of aisles. Their bold designs and custom branding make sure products really pop out, which then increases customer engagement and conversions.
Customisable for Every Product & Campaign
Every brand has its own specific needs, and one-size-fits-all solutions won’t cut it. That’s why our FSDU displays are fully customisable. At Garthwest, we create free standing display units to fit specific product dimensions, brand aesthetics, and promotional goals.
Our in-house design team collaborates closely with clients to create bespoke units. We use advanced 3D imaging and life-size prototypes to guarantee perfection before production. Whether your launching a new product, running a seasonal promotion, or highlighting bestsellers, FSDU displays can adapt to any retail strategy.
Strong, Lightweight, & Sustainable Construction
Retailers demand displays that last without compromising sustainability. That’s why our free standing display units are made from high-strength corrugated cardboard. This innovative material provides durability whilst remaining lightweight and easy to reposition around the store.
More importantly, our cardboard POS display stands are 100% recyclable and biodegradable. Sustainability is at the heart of our design process, with flatpack options available to minimise transport emissions and material waste.
Easy Assembly & Flexible Placement
Retailers appreciate displays that are quick to set up and reposition. Our FSDU displays arrive pre-stocked or flat-packed, depending on client preference. Pre-stocked quarter pallet FSDUs allow for seamless transition from delivery to display, reducing setup time and labour costs.
Flat-pack options save on shipping and are easy to assemble, making them ideal for stores that regularly update their displays. Once assembled, the lightweight construction allows retailers to move them effortlessly to maximise visibility based on changing store layouts.
Boost Sales with Strategic Placement
The right product placement can significantly impact sales. FSDU displays are designed to be placed strategically throughout the store for maximum effect:
- Checkout Zones – Encourage last-minute purchases with impulse-buy items.
- Aisle Ends (Endcaps) – Capture shoppers’ attention before they enter an aisle.
- Promotional Areas – Highlight discounts and seasonal offers.
- Category Cross-Selling – Position complementary products together to increase basket size.
Retailer Compliance & Industry Expertise
The UK retail sector has strict guidelines on POS displays, and compliance is vital. At Garthwest, we have over 60 years of experience designing FSDU displays that meet industry standards whilst also standing out in-store.
We understand the requirements of major retailers and create our designs accordingly. Our expertise ensures that our free standing display units are not only eye-catching but also fully compliant with retailer specifications.
Get Started with FDSU Displays from Garthwest Today!
If you’re looking for a cost-effective way to boost sales and enhance your brand’s visibility, our FSDU displays are the perfect solution, and at Garthwest we can bring your vision to life.
Get in touch with our team today to discuss your next POS display project.
