The packaging of a product is a significant factor that can influence customer perception, experience and ultimately, sales. In fact, according to a study from the International Journal of Retail & Distribution Management, 73% of UK shoppers rely on packaging to aid product purchasing. When it comes to packaging, elements such as design, shape, colour and typography have a crucial role in influencing customer behaviour. Here’s why your company should be investing in a bespoke cardboard packaging solution.
Enhancing Brand Identity
Unique packaging is one of the easiest ways to create a brand identity that customers will recognise, both online and on the shelves, reinforcing brand personality and building loyalty with customers. By opting for customised cardboard packaging, you have full control over the colour, shape, design and typography of your packaging. Well-designed packaging can turn an ordinary, everyday experience into a memorable occasion.
Protect Your Products & Save Money
Bespoke packaging also offers you better protection for your products and saves you money in the long run. By choosing a bespoke packaging solution, you can ensure the packaging suitably fits the product, meaning there’s less room for the product to move in transit and you’re spending less money on protective padding, like bubble wrap.
When choosing a packaging solution, it’s important to remember that one size does not fit all and getting a tailored fit is a great way to protect your products and save your business money.
The Sustainable Option
According to a study carried out by Nielson, 60% of global consumers consider the sustainability of a product’s packaging before making a purchase, highlighting the importance of choosing a sustainable packaging option. Here at Garthwest, we strive to offer the most eco-friendly packing solutions on the market.
Our bespoke cardboard packaging solutions are both recyclable and biodegradable, meaning you’re not only striving for a more sustainable future for your business, you’re also appealing to a larger potential audience.
Bespoke Cardboard Packaging Solution in the UK
At Garthwest, we have an experienced team design team on hand to help you find the perfect custom corrugated cardboard packaging for your business. With over 60 years of industry experience, we’re confident we can create a packaging solution that can capture your brand identity and personality whilst attracting customers from far and wide.
Enquire with our team today to find the perfect packaging boxes for your business.
