Product Support Solution for a Leading UK Cake Manufacturer

At Garthwest, we believe that the combination of in-dept industry knowledge and years of hands-on experience are the key to delivering the best solutions.

When faced with complex challenges, our expert team leverages their expertise to develop innovative, efficient designs that meet client needs while optimising processes. This case study highlights how our commitment to innovative design and practical problem-solving resulted in a highly effective solution for one of our clients.

The Challenge:

Our client needed a cost-effective and strong solution to pack  a pair of two different size cakes in a crate and support them during transit. The client wanted to avoid complex, expensive solutions that could slow down their packing lines, require additional tooling, and increase inventory management.

Our Solution:

Our team conducted a detailed analysis of the client’s packing lines operation, transport arrangements and the cake’s boxes and the transit crate. After reviewing several options, our design team proposed an innovative solution that not only used half the material typically required but also offering a robust support for both cake sizes.

Through innovating packaging engineering, we developed a single-piece insert with strategically placed cut-outs, perforations and folds, allowing both sizes of the cakes to be secured in place using their own weight—eliminating the need for additional components or tooling.

 

 

Final Result:

The client was highly impressed with the simplicity and effectiveness of our solution. By implementing the design, they immediately resolved their packaging challenges, streamlining their packing process without adding complexity to their operations.