Point of Sale (POS) influences retail customers at the point where a purchasing decision is made, driving sales in store
At Garthwest, all our POS materials are bespoke and designed to fit not just your product specific requirements, but also to archive your marketing campaign goal,ether promoting a new product or improving your brand’s presence within the retail.
With over 70% of purchase decisions made in-store, getting in-store marketing right is vital for your brand.
Free Standing Display Unit (FSDU)
In today’s highly clustered retail environment FSDU became a vital marketing tool and sales vehicle for various products and brands.
The benefits of FSDU’s:
- Launching a new product, brand or service
- Adding sales uplift in stores where your product is already being sold
- Ideal for seasonal promotions
- Flexibility for retailers to periodically add stock without changing shelf formats
The UK retail sector has specific rules covering style, size and branding of FSDUs, so it’s essential to know the specifications covering individual retailers. This is something that our consultants and designers can offer you guidance on when we advise on the suitability of your FSDU unit.
Counter Display Unit (CDU)
The point of sale is a great place to influence impulse buys, and CDU’s are ideal for this, particularly when merchandising smaller products. Garthwest will work with you to create eye-catching displays to enhance your product and help increase sales.
The benefits of CDU’s:
- Make a large contribution to in-store sales
- Provide eye-catching designs
- Provides great return on investment
Various Promotional Print Items
Commonplace solutions such as ‘pull down’ or ‘printed banners’ are often used for brand promotion, but it is easy to get lost in the crowd. At Garthwest, we encourage a various range of creative promotional solutions, such as:
- Stacking towers
- Printed cubes
- Dump bins
- Presentation Gift Boxes
Promotional print can also be effectively utilised as POS to create awareness and enhance your brand, product or service.