7 Common Challenges to Overcome When Choosing Product Packaging
With budgets, shipping arrangements and environmental consequences to consider, choosing the best packaging for your product provokes several challenges. Alongside any practical concerns, organisations must acknowledge their customers’ needs, paying attention to the lasting impact of their packaging. Striking packaging design can elevate your brand by encouraging repeat customers and inspiring new audiences. However, designing […]
Top Tips for Designing the Best SRP for Your Product
Shelf-ready packaging (also known as retail-ready packaging or SRP) does exactly what it says on the box, protecting products as they go from manufacture to sale points and ensuring they can be made, transported, stored and shelved with greater efficiency. When enhanced with engaging artwork, SRP can also attract target consumers, stand out against competitors […]
Sustainability: Three Ways to Make Your Cardboard Packaging Eco-friendly
With global shipping volume set to reach 200 billion parcels by 2025, brands are under pressure to streamline their packaging to reduce their environmental impact, attract consumers and save money. While cardboard packaging is widely celebrated for being biodegradable, recyclable and environmentally friendly, there are some additional ways to make your cardboard packaging even greener. […]
How to Make Your Packaging, POS and SRP Stand Out in 2023
As we progress into 2023, organisations must seize the opportunity to transform and evolve their business processes to achieve fresh, aspirational goals. With the ever-increasing significance of product packaging, it’s vital for businesses to consider their packaging plans for the year ahead – and even welcome the prospect of a brand-new supplier in 2023. Here […]
4 Reasons for Switching Your Packaging to Shelve-Ready Packaging Format
Shelve-ready packaging (SRP) refers to packaging that is designed to be easily and efficiently displayed on store shelves. This type of packaging is becoming increasingly popular in the retail industry as it offers several benefits for both manufacturers and retailers. In this blog, we will discuss some of the key benefits of using shelve-ready packaging […]
5 Advantages of Using Cardboard Counter Display Units in Retail
Corrugated Cardboard Counter Display Units are a popular POS choice among various brands for showcasing products and increasing sales. These units are typically placed on counters or other high-traffic areas within a store, making them an ideal choice for promoting new products, special deals, and other promotions. We have outlined the five key benefits of […]
The Complete Guide to Branded Postal Boxes and How They Can Boost Your Marketing
Remember the childhood excitement of opening presents at Christmas? Well, the unboxing experience is the adult version of that nostalgic thrill. With e-commerce sales continuing to soar, branded packaging is one of the many ways to diversify your product in the saturated online space. Companies currently using standard stock shipping boxes are missing out on […]
What to Expect from Garthwest as a Packaging Supplier
Ask yourself; how do you want your customer to feel when opening your product? Are you hoping to evoke feelings of excitement, anticipation, suspense, or something new? Regardless of your specific motivation, product packaging plays a large role in crafting that crucial first impression, acting as a key component in your business’ marketing strategy. That’s where […]
How Does the HFSS Regulations Impact Product and POS?
For the last few years, discussion surrounding our health has been instrumental in our daily lives. In October of this year, the UK government’s Food Standards Agency (FSA) introduced new regulations that restrict the promotion of HFSS foods as a result of growing concern over obesity rates. The new restrictions have caused many to ask […]
Which Elements of Packaging Influence Sales?
People often forget how powerful product packaging can be. For the customer, this is the first point of interaction with a product and your brand, so it is essential to get it right! Good packaging can boost sales, improve your reputation and expand your opportunities. In a recent survey, 72% of consumers said that packaging […]
